NADEEM SAFRAN KONGATH

Nadeem Safran Kongath is a visionary entrepreneur with more than 20 years of experience in building and managing a dynamic portfolio of companies. Known for his unwavering dedication to quality and reliability, his ventures span multiple sectors and have earned enduring trust and recognition. Under his leadership, each enterprise reflects a deep commitment to excellence, earning a place in the hearts and minds of customers and communities alike.

KEY POSITIONS HELD

Founder of THARA GLOBAL HOLDINGS

KEY POSITION - Managing Director

Founder of KARIKKU

KEY POSITION - Managing Director

Founder & CEO of THARA CART

KEY POSITION - Managing Director

Early Entrepreneurship

Nadeem Safran Kongath is a dynamic entrepreneur whose business acumen began to shine at a remarkably young age. Inspired by his father, Ummer Kongath—a respected figure in the FMCG sector with over four decades of experience—Nadeem entered the world of commerce at just nine years old, selling watermelon juice with his brother at a local festival.

By age 15, he was actively assisting in the family’s cosmetic and gift retail shop, gradually taking on greater responsibilities while balancing academic pursuits. At 20, Nadeem formally stepped into the family business, focusing on FMCG products like cakes, biscuits, chocolates, and sweets. His keen interest in market trends led him to study India’s noodle industry, culminating in the 2017 launch of Indomie noodles, imported from Indonesia.

In 2020, as demand for instant food surged during the Covid-19 pandemic, Nadeem expanded operations through Tharacart, catering to both B2C and B2B sectors. That same year, he introduced Thara Freight, a logistics solution developed in partnership with Delhivery, FedEx, and ExpressBees.

Continuing to innovate, his latest venture is Karikku, a premium tender coconut water brand launched across India and GCC countries. Today, under Thara Global Holdings, Nadeem is preparing to introduce a range of new food products to the Indian market, driving forward his vision to establish a global footprint for his brands.

Nadeem Journey as an Entrepreneur

Timeline

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Year / Age

Age 9
Started selling watermelon juice with his brother at a local festival—his first taste of entrepreneurship.

Age 15
Gained retail experience by working in his father's cosmetic and gift shop, while continuing his education.

Age 20
Became actively involved in the family’s FMCG business operations.

2017
Began importing Al Hami noodles from Indonesia and successfully launched Indomie noodles in India.

2019
Launched Thara Online Store, streamlining sales across major marketplaces.

2020
- Covid-19 surged demand for instant food, leading to the ideation of Tharacart (B2B & B2C e-commerce platform).
- Introduced new brands: Karikku and Edhwi.

2021
- Officially launched Tharacart as a B2C and B2B marketplace.
- Introduced a new brand: Pisang.

2022
Unveiled Thara Freight, a logistics solution in collaboration with Delhivery, FedEx, and ExpressBees.

2024
- Formed Thara Industries Pvt. Ltd., centralizing sales, purchasing, and procurement.
- Founded Karikku Ventures Pvt. Ltd. and clearly defined the company’s long-term vision.
- Introduced Thara Global Holdings Pvt. Ltd. to manage all subsidiaries.

2025
- Expanded globally with confidence and launched Snoshers Noodles, an instant noodles food café with diverse recipes.
- Launched Karikku Tender Coconut Water, a signature Kerala product, becoming a turning point in global recognition.
- Established Thara International LLC in Dubai to manage operations across GCC countries.
- Initiated the manufacturing arm under Plant C Agro Foods Products, marking Thara's return to manufacturing.

Vision 2030
Plan to launch several food products in the Indian market, expand globally, and become a key player in international trade.

Awards & Recognitions

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Business Profile

Business Profile

Business Profile

Business Profile

Business Profile

"Incredible 100"
SAMRAMBAM APRIL 2025